03
Building a Venture
The actual Entrext machine — the stage-by-stage system every venture moves through.
Thesis → Discovery → Validation → Proof of Demand → MVP → First Customers → 7-Star Experience → Pivot → $10K MRR.
Stage 0 — Find the Thesis
- 01What is a Thesis? — coming soon.
- 02Finding the Right Thesis — coming soon.
- 03Thesis Sources — coming soon.
- 04Market & Problem Selection — coming soon.
- 05Thesis Scorecard — coming soon.
Stage 1 — Discovery
- 01What is Customer Discovery? — coming soon.
- 02Who Should We Talk To? — coming soon.
- 03The Mom Test — coming soon.
- 04Pain Frequency & Severity — coming soon.
- 05ICP Refinement — coming soon.
Stage 2 — Validation
- 01What is Validation? — coming soon.
- 02Validation Framework — coming soon.
- 03What Counts as Evidence? — coming soon.
- 04Validation Scorecard — coming soon.
- 05When to Move Forward or Kill — coming soon.
Stage 3 — Proof of Demand
- 01First 100 — coming soon.
- 02Outreach, Demo, Trial — coming soon.
- 03Usage, Retention, Payment, Referral — coming soon.
- 04Demand Ladder — coming soon.
Stage 4 — Uncap the Product
- 01What is (and isn't) an MVP? — coming soon.
- 02Concierge & Wizard of Oz MVP — coming soon.
- 03Manual Before Automated — coming soon.
- 04MVP Checklist — coming soon.
- 05Launch — coming soon.
Stage 5 — First Customers
- 01First 10 / 25 / 50 / 100 — coming soon.
- 02Founder-Led Sales — coming soon.
- 03Customer Onboarding & Success — coming soon.
- 04Feedback Loops — coming soon.
Stage 6 — 7-Star Experience
- 01Activation, Retention, Advocacy — coming soon.
- 02Community — coming soon.
- 03Churn — coming soon.
Stage 7 — Pivot
- 01When to Pivot (and When Not To) — coming soon.
- 02Types of Pivots — coming soon.
- 03Pivot Decision Framework — coming soon.
Stage 8 — $10K MRR
- 01$0 → $1K → $5K → $10K — coming soon.
- 02Sales, Retention, Pricing, Growth, Hiring, Unit Economics — coming soon.